Service conversion site
Lakeside Physio
OutcomeTreatment bookings
TypeServices website
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08Catering wholesale · Case study
Prime Catering Supplies.
A catering supplies business that needed a product-led website trade kitchens and buyers can trust — ranges, enquiries and brand presence in one place.
- Catering wholesale
- Ecommerce
- Trade-ready product site
01The delivered site
Delivered layout.
The layout we shipped for this project — desktop first, with a phone view where we have one.
02The brief
Catering buyers skip sites that feel amateur.
What we were hired to fix
If packaging, ranges and contact paths look unfinished, chefs and purchasers call a competitor instead. B2B catering sites must be dense with product signal and light on fluff.
Prime Catering Supplies needed a catalogue-forward presence that still felt brand-owned.
03What we delivered
Product first. Friction last.
We organised categories and product storytelling for trade scanning behaviour, with enquiry and contact always one step away.
Layout and performance were tuned for long catalogue sessions on kitchen tablets as much as desktop.
- 01
Structure the catalogue.
Categories, SKUs and collections match how the buyer already shops — trade, wholesale or consumer.
- 02
Make the product honest.
Photos, prices, case sizes and stock cues on the card. No mystery between listing and basket.
- 03
Shorten the checkout.
Account, guest or reorder paths with fewer blockers between intent and paid order.
- 04
Ready for the next range.
Promos, vendors and repeat orders sit on the same rails so growth does not mean a rebuild.
04Outcomes
What good looked like.
Trade-readable catalogue.
Ranges presented so buyers can scan, compare and enquire without friction.
Credible brand frame.
A professional surface that matches the quality of the supplies on the van.
Lead capture that works.
Clear routes from product interest to a conversation with the team.
Next step
In catering wholesale, the site is another member of the sales team — dress it accordingly.
A short call with the person who would run it — not a sales script.