08Catering wholesale · Case study
Prime Catering Supplies.
A catering supplies business that needed a product-led website trade kitchens and buyers can trust — ranges, enquiries and brand presence in one place.
Trade-ready product site
B2B catalogue
01The brief
Catering buyers skip sites that feel amateur.
If packaging, ranges and contact paths look unfinished, chefs and purchasers call a competitor instead. B2B catering sites must be dense with product signal and light on fluff.
Prime Catering Supplies needed a catalogue-forward presence that still felt brand-owned.
02Our approach
Product first. Friction last.
We organised categories and product storytelling for trade scanning behaviour, with enquiry and contact always one step away.
Layout and performance were tuned for long catalogue sessions on kitchen tablets as much as desktop.
03The delivered site
Live today.
Captured from primecateringsupplies.co.uk — the site as it runs for real users, on desktop and on a phone.
04Outcomes
What good looked like.
Trade-readable catalogue.
Ranges presented so buyers can scan, compare and enquire without friction.
Credible brand frame.
A professional surface that matches the quality of the supplies on the van.
Lead capture that works.
Clear routes from product interest to a conversation with the team.
Next step