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12Services · Growth

Analytics & heatmaps.

Measurement across Google Analytics, portal analytics, Base44 baked-in reports and server-side events — and session recordings, click heat and scroll depth when the funnel still will not say why. Consent-aware for UK traffic.

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01The usual mess

Three dashboards. Three different conversion rates.

Marketing trusts one tool. Product trusts another. Finance trusts neither. Nobody changes a page. When the funnel drops, the charts still do not say why.

We instrument Google Analytics, portal analytics, Base44 baked-in reports and server-side events so the numbers agree — and add session recordings, click heat and scroll depth when conversion is stuck on pages you will change.

02What we do

One event model. Eyes on the page when needed.

Events mapped to real decisions — not every click a vendor can sell you. GA for the public site, portal and Base44 where the product already reports, server-side when the browser lies.

Consent-aware tagging and capture for UK traffic. Session video and heat/scroll maps on agreed pages when analytics alone is not enough — especially commerce and high-stakes landers. Skip the heat when traffic or privacy says no.

JDPipes website

03How the job runs

How measurement actually lands.

  1. 01

    What you need to know.

    Next quarter’s decisions — not a 200-event wishlist.

  2. 02

    Name the events.

    Written down before a tag is fired.

  3. 03

    Wire the stack.

    GA, portal, Base44 and server — with consent for UK visitors.

  4. 04

    Watch when it helps.

    Session heat on the pages that lose people — if the traffic can support it. Your team can run it. We stay if the questions keep moving.

04Who it is for

Who this is for.

Teams tired of disagreeing about numbers — and sites that need instrumentation they will actually open on a Monday.

  • SaaS and service funnels

  • Base44 and portal products needing shared truth

  • UK sites that need consent-aware tags

  • Commerce and landers that need session eyes

05What changes

What you walk away with.

Trusted numbers

One event model both teams can defend in a meeting.

Full stack

Browser, portal, Base44 and server — used, not just installed.

Session clarity

Heat and recordings when the charts will not say why.

06Work

Work that used this service.

Cases from the archive that used this line of work.

All work →

07Pricing

What this costs.

GA, portal, Base44 and server — with session heat when the funnel needs eyes.

01Most chosen

Analytics setup.

From £1,850

per engagement

Event model across GA, portal, Base44 and server — consent-aware for UK traffic.

Instrument the site

Get this from as little as £46 per month with Flexi-Pay over 24 months.

Based on a 40% deposit, then the balance across 24 months. Indicative, excluding VAT. Flexi-Pay terms. Terms and conditions apply.

02

Measurement retainer.

From £495

per month

Keep events current as the product moves — heatmaps when useful.

Keep measurement honest
03

Heatmap sprint.

From £950

per engagement

Agreed pages, consent-aware capture, readout tied to what you will change.

Add heatmaps

Get this from as little as £24 per month with Flexi-Pay over 24 months.

Based on a 40% deposit, then the balance across 24 months. Indicative, excluding VAT. Flexi-Pay terms. Terms and conditions apply.

Compare

Ticks are in the fee. Crosses are not. A higher plan keeps every tick from the plan to its left, then adds the rows below.

What is included in each plan
Included01Analytics setupFrom £1,85002Measurement retainerFrom £49503Heatmap sprintFrom £950
Setup
Google Analytics event model✓✓×
Portal and Base44 analytics where they fit✓✓×
Server-side events when needed✓✓×
UK consent-aware tagging / capture✓✓✓
Heatmaps
Session video / click heat / scroll×✓✓
Field masking where required×✓✓
Readout
Shared readout for the team✓✓✓
Cadence
Monthly keep-current retainer×✓×
Focused heatmap sprint××✓
Engagement
Named analyst / engineer✓✓✓
Not in the fee
Tool licences (at cost)×××

Retained Service

It’s cheaper to partner up.

One-off engagements are fair on their own — and they add up. A monthly retainer unlocks named capacity across Build, Growth and Care for less than stacking those services as separate projects.

See Retained Service

Instrumentation and heatmap sprints are fixed for the agreed scope. Retainers are rolling monthly, cancel with 30 days’ notice. Analytics and heatmap tool licences are passed through at cost. Excludes VAT.

08Related services

Next step

If the dashboard cannot survive a sceptical finance lead, it is not measurement. We will make one that can.

Bring the three numbers that already disagree. That is the meeting.

Talk To Us