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10Services · Growth

Market smoke tests.

Not a deploy checklist. A short market check: landing page, thank-you, and a questionnaire so you learn whether the offer holds before the big build.

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01The usual mess

Building the full product before the market says yes is expensive.

A deploy smoke suite is useful later. It is not how you learn whether anyone wants the offer.

You need a short market check: a landing page, a thank-you, and a questionnaire — before you fund the big build.

02What we do

Market smoke tests — not deploy checklists.

We ship a focused lander for the offer under test, a thank-you path, and a questionnaire or market check so interest is measured, not guessed.

You get a clear readout: proceed, pivot, or stop. This is not a five-journey suite after every production deploy — that is a different job.

Prime Catering Supplies website

03How the job runs

How a market smoke test runs.

  1. 01

    Name the bet.

    The offer, the audience, and what “enough interest” would look like.

  2. 02

    Ship the lander.

    One page, one job — not the full product.

  3. 03

    Thank-you and questions.

    Capture intent with a questionnaire or short market check.

  4. 04

    Drive a small audience.

    Enough traffic to learn — not a vanity campaign. Proceed, pivot, or stop — written down.

04Who it is for

Who this is for.

Teams validating an offer before funding a full build — or testing a new line beside an existing product.

  • New product and service launches

  • Teams burned by building first and asking later

  • Landing-page experiments with a real readout

  • Founders who want a go / no-go before ERP or shop spend

05What changes

What you walk away with.

A real lander

The offer under test, not a slide deck.

Measured interest

Thank-you and questionnaire data you can defend.

A decision

Proceed, pivot, or stop — before the expensive build.

06Work

Work that used this service.

Live jobs from the archive, supplemented with representative builds from this service line.

All work →
The Northline Open Day website

Landing page

Northline Open Day

Single URL for a campus open day — date, proof points, a form.

OutcomeOpen-day bookings
TypeLanding page
The PeakForge Waitlist website

Landing page

PeakForge Waitlist

Pre-launch wait-list with a clear offer and a mailbox you own.

OutcomeEmail wait-list
TypeLanding page

07Pricing

What this costs.

Validate the offer with a lander, thank-you and questionnaire — before the full build.

01Most chosen

Market smoke test.

From £1,650

per engagement

Landing page, thank-you path and questionnaire for a go / no-go readout.

Run a market smoke test

Get this from as little as £41 per month with Flexi-Pay over 24 months.

Based on a 40% deposit, then the balance across 24 months. Indicative, excluding VAT. Flexi-Pay terms. Terms and conditions apply.

02

Smoke + iterate.

From £975

per month

When you need a second or third lander while the offer is still moving.

Keep testing the offer
03

Readout only.

From £650

per engagement

You already have traffic and answers — we turn them into a proceed / pivot / stop note.

Book a readout

Get this from as little as £16 per month with Flexi-Pay over 24 months.

Based on a 40% deposit, then the balance across 24 months. Indicative, excluding VAT. Flexi-Pay terms. Terms and conditions apply.

Compare

Ticks are in the fee. Crosses are not. A higher plan keeps every tick from the plan to its left, then adds the rows below.

What is included in each plan
Included01Market smoke testFrom £1,65002Smoke + iterateFrom £97503Readout onlyFrom £650
Test surface
Landing page for the offer under test✓✓×
Thank-you and questionnaire✓✓✓
Readout
Interest vs noise readout✓✓✓
Proceed / pivot / stop written down✓✓✓
Cadence
Multi-cycle iteration month×✓×
Readout on an existing test××✓
Engagement
Named engineer✓✓✓
Not in the fee
Ad spend (passed through at cost)×××

Retained Service

It’s cheaper to partner up.

One-off engagements are fair on their own — and they add up. A monthly retainer unlocks named capacity across Build, Growth and Care for less than stacking those services as separate projects.

See Retained Service

Engagements are fixed for the agreed offer and lander scope. Monthly cycles are rolling, cancel with 30 days’ notice. Ad spend passed through at cost. Excludes VAT.

08Related services

Next step

If you have not asked the market yet, do not build the cathedral. Start with smoke.

Name the offer and the audience. We will shape the lander and the questions.

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