01Civils & drainage · Case study
JDPipes.
A national civils and drainage merchant that needed a digital storefront as sharp as its branch network — searchable stock, clear product data and ordering paths trade customers actually use.
Trade catalogue that scales
Trade commerce
01The brief
Trade buyers do not hunt. They find and order.
Drainage and civils ranges are deep, technical and branch-aware. If search, specifications and availability are messy, buyers fall back to phone and email — and the site becomes a brochure instead of a channel.
The brief was to make product discovery and ordering feel as dependable as walking into a JDP branch.
02Our approach
Catalogue clarity, then conversion.
We structured product data, navigation and search around how contractors and merchants actually buy — not how a generic ecommerce theme assumes they shop.
Engineering review covered catalogue performance, checkout paths and the operational realities of a multi-branch estate.
03The delivered site
Live today.
Captured from www.jdpipes.co.uk — the site as it runs for real users, on desktop and on a phone.
04Outcomes
What good looked like.
Findable stock.
Ranges organised so trade customers reach the right fitting, pipe or system without a phone call.
Order-ready flows.
Paths from browse to basket that respect B2B behaviour, not consumer gimmicks.
A site that can grow.
Structure that survives new ranges, campaigns and branch messaging without a rebuild every quarter.
Next step