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02University Technical College · Case study

Energy Coast UTC.

A University Technical College on Britain’s Energy Coast needed a clear public face for students, parents and industry partners — academic excellence without corporate fluff.

  • University Technical College
  • Services website
  • Prospectus-ready digital presence

01The delivered site

Delivered layout.

The layout we shipped for this project — desktop first, with a phone view where we have one.

The Energy Coast UTC website on desktop
The Energy Coast UTC website on a phone

02The brief

Schools lose families in the maze.

What we were hired to fix

Prospectus PDFs, buried open-day details and outdated news kill trust before a visit is booked. UTCs especially need to explain a distinctive offer — engineering, energy, cyber — in plain language.

Parents and students needed one calm place to understand the college, apply and stay informed.

03What we delivered

Clarity for families. Credibility for industry.

We designed information architecture around journeys that matter: courses, admissions, enrichment and partnership — with tone that fits a technical college, not a retail brand.

Content and layout were built to update easily so term-time news does not require a developer for every post.

  1. 01

    Split the audience.

    Parents, patients, trade buyers or partners each get a door. One homepage does not try to be all of them.

  2. 02

    Price the work in public.

    Tiers, sessions and fixed jobs with GBP on the card — so the quote form is a confirmation, not a first contact.

  3. 03

    Wire the decision to a booking.

    Slots, discovery calls or quote forms sit next to the offer, not three clicks later in a buried contact page.

  4. 04

    Leave room to add services.

    New packages slot into the same grid without a redesign when the firm grows.

04Outcomes

What good looked like.

Readable offer.

What the UTC stands for is visible in the first viewport — not buried three clicks down.

Admissions paths.

Clear routes for prospectus, open events and applications.

Maintainable publishing.

Staff can keep news and events current without breaking the design system.

Next step

A technical college deserves a site as deliberate as its curriculum.

A short call with the person who would run it — not a sales script.