02University Technical College · Case study
Energy Coast UTC.
A University Technical College on Britain’s Energy Coast needed a clear public face for students, parents and industry partners — academic excellence without corporate fluff.
Prospectus-ready digital presence
Education site
01The brief
Schools lose families in the maze.
Prospectus PDFs, buried open-day details and outdated news kill trust before a visit is booked. UTCs especially need to explain a distinctive offer — engineering, energy, cyber — in plain language.
Parents and students needed one calm place to understand the college, apply and stay informed.
02Our approach
Clarity for families. Credibility for industry.
We designed information architecture around journeys that matter: courses, admissions, enrichment and partnership — with tone that fits a technical college, not a retail brand.
Content and layout were built to update easily so term-time news does not require a developer for every post.
03The delivered site
Live today.
Captured from energycoastutc.co.uk — the site as it runs for real users, on desktop and on a phone.
04Outcomes
What good looked like.
Readable offer.
What the UTC stands for is visible in the first viewport — not buried three clicks down.
Admissions paths.
Clear routes for prospectus, open events and applications.
Maintainable publishing.
Staff can keep news and events current without breaking the design system.
Next step