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20Pet care · Case study

Maple Pet Grooming.

Small brochure site for services, pricing, gallery, and contact. We delivered the small website as a live conversion surface for appointment enquiries.

  • Pet care
  • Small website
  • Appointment enquiries
Start a projectAll work

01The delivered site

Delivered layout.

The layout we shipped for this project — desktop first, with a phone view where we have one.

The Maple Pet Grooming website on desktop

02The brief

The business looked credible offline, not online.

What we were hired to fix

Maple Pet Grooming needed a small website that did one commercial job: appointment enquiries. Small brochure site for services, pricing, gallery, and contact.

The constraint was not “more pages”. It was a pet care audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.

We shipped a finished small website — copy, layout and conversion path — so the team could run appointment enquiries from a URL they own.

03What we delivered

A compact site people can actually use.

We built Maple Pet Grooming as delivered work, not a concept. Structure, proof and the appointment enquiries path were designed together, then implemented as a maintainable front end.

Every block on the page has a job: explain the offer, show evidence, and move a real person to appointment enquiries. If it did not do that, it did not ship.

  1. 01

    Map the pages that earn their keep.

    Home, services, proof, contact — no CMS maze. Each page has a job and a way back to an enquiry.

  2. 02

    Local trust on the surface.

    Areas served, reviews, prices where they help, and photography that matches the trade.

  3. 03

    Put the call path in the header.

    Phone, quote and visit CTAs stay visible. The site is a receptionist, not a brochure rack.

  4. 04

    Hand over something they can keep.

    Copy and images sit where a busy owner can update them without a rebuild every quarter.

04Outcomes

What good looked like.

A conversion path that is obvious.

Visitors can complete appointment enquiries without a sitemap. The action sits where the offer is.

A site that looks like the business.

Maple Pet Grooming reads as a pet care small website — not a reused template with the logo swapped.

A build they can keep running.

The same structure takes a new offer, SKU or workflow without starting again.

—More work

From the archive.

All work →

Next step

A small site should be clear, current and conversion-ready from day one.

A short call with the person who would run it — not a sales script.

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