Ecommerce build
Pantry Direct
OutcomeRepeat online orders
TypeEcommerce shop
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21Professional services · Case study
Ashford Legal.
Law firm site — practice areas, team, and a structured quote path. We delivered the services website as a live conversion surface for quote requests.
- Professional services
- Services website
- Quote requests
01The delivered site
Delivered layout.
The layout we shipped for this project — desktop first, with a phone view where we have one.
02The brief
The offer was explained. It was not sold.
What we were hired to fix
Ashford Legal needed a services website that did one commercial job: quote requests. Law firm site — practice areas, team, and a structured quote path.
The constraint was not “more pages”. It was a professional services audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.
We shipped a finished services website — copy, layout and conversion path — so the team could run quote requests from a URL they own.
03What we delivered
Packages, paths and a booking that actually happens.
We built Ashford Legal as delivered work, not a concept. Structure, proof and the quote requests path were designed together, then implemented as a maintainable front end.
Every block on the page has a job: explain the offer, show evidence, and move a real person to quote requests. If it did not do that, it did not ship.
- 01
Split the audience.
Parents, patients, trade buyers or partners each get a door. One homepage does not try to be all of them.
- 02
Price the work in public.
Tiers, sessions and fixed jobs with GBP on the card — so the quote form is a confirmation, not a first contact.
- 03
Wire the decision to a booking.
Slots, discovery calls or quote forms sit next to the offer, not three clicks later in a buried contact page.
- 04
Leave room to add services.
New packages slot into the same grid without a redesign when the firm grows.
04Outcomes
What good looked like.
A conversion path that is obvious.
Visitors can complete quote requests without a sitemap. The action sits where the offer is.
A site that looks like the business.
Ashford Legal reads as a professional services services website — not a reused template with the logo swapped.
A build they can keep running.
The same structure takes a new offer, SKU or workflow without starting again.
Next step
Service websites perform best when the offer is obvious and the next step is frictionless.
A short call with the person who would run it — not a sales script.