Ecommerce build
Forge Industrial Supply
OutcomeTrade account sign-ups
TypeEcommerce shop
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32Food retail · Case study
Pantry Direct.
Grocery ecommerce storefront with promotions, bundles, and repeat-order flow. We delivered the ecommerce shop as a live conversion surface for repeat online orders.
- Food retail
- Ecommerce shop
- Repeat online orders
01The delivered site
Delivered layout.
The layout we shipped for this project — desktop first, with a phone view where we have one.
02The brief
Traffic arrived. Buying still felt like work.
What we were hired to fix
Pantry Direct needed a ecommerce shop that did one commercial job: repeat online orders. Grocery ecommerce storefront with promotions, bundles, and repeat-order flow.
The constraint was not “more pages”. It was a food retail audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.
We shipped a finished ecommerce shop — copy, layout and conversion path — so the team could run repeat online orders from a URL they own.
03What we delivered
Find, compare, buy — then repeat.
We built Pantry Direct as delivered work, not a concept. Structure, proof and the repeat online orders path were designed together, then implemented as a maintainable front end.
Every block on the page has a job: explain the offer, show evidence, and move a real person to repeat online orders. If it did not do that, it did not ship.
- 01
Structure the catalogue.
Categories, SKUs and collections match how the buyer already shops — trade, wholesale or consumer.
- 02
Make the product honest.
Photos, prices, case sizes and stock cues on the card. No mystery between listing and basket.
- 03
Shorten the checkout.
Account, guest or reorder paths with fewer blockers between intent and paid order.
- 04
Ready for the next range.
Promos, vendors and repeat orders sit on the same rails so growth does not mean a rebuild.
04Outcomes
What good looked like.
A conversion path that is obvious.
Visitors can complete repeat online orders without a sitemap. The action sits where the offer is.
A site that looks like the business.
Pantry Direct reads as a food retail ecommerce shop — not a reused template with the logo swapped.
A build they can keep running.
The same structure takes a new offer, SKU or workflow without starting again.
Next step
Good ecommerce feels predictable: find, compare, buy, repeat.
A short call with the person who would run it — not a sales script.