Single-page build
Greenfield Buyer Guide
OutcomeLead magnet downloads
TypeLanding page
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27B2B trade · Case study
Forge Industrial Supply.
B2B catalogue shop — SKU search, trade pricing tiers, and account login. We delivered the ecommerce shop as a live conversion surface for trade account sign-ups.
- B2B trade
- Ecommerce shop
- Trade account sign-ups
01The delivered site
Delivered layout.
The layout we shipped for this project — desktop first, with a phone view where we have one.
02The brief
Traffic arrived. Buying still felt like work.
What we were hired to fix
Forge Industrial Supply needed a ecommerce shop that did one commercial job: trade account sign-ups. B2B catalogue shop — SKU search, trade pricing tiers, and account login.
The constraint was not “more pages”. It was a b2b trade audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.
We shipped a finished ecommerce shop — copy, layout and conversion path — so the team could run trade account sign-ups from a URL they own.
03What we delivered
Find, compare, buy — then repeat.
We built Forge Industrial Supply as delivered work, not a concept. Structure, proof and the trade account sign-ups path were designed together, then implemented as a maintainable front end.
Every block on the page has a job: explain the offer, show evidence, and move a real person to trade account sign-ups. If it did not do that, it did not ship.
- 01
Structure the catalogue.
Categories, SKUs and collections match how the buyer already shops — trade, wholesale or consumer.
- 02
Make the product honest.
Photos, prices, case sizes and stock cues on the card. No mystery between listing and basket.
- 03
Shorten the checkout.
Account, guest or reorder paths with fewer blockers between intent and paid order.
- 04
Ready for the next range.
Promos, vendors and repeat orders sit on the same rails so growth does not mean a rebuild.
04Outcomes
What good looked like.
A conversion path that is obvious.
Visitors can complete trade account sign-ups without a sitemap. The action sits where the offer is.
A site that looks like the business.
Forge Industrial Supply reads as a b2b trade ecommerce shop — not a reused template with the logo swapped.
A build they can keep running.
The same structure takes a new offer, SKU or workflow without starting again.
Next step
Good ecommerce feels predictable: find, compare, buy, repeat.
A short call with the person who would run it — not a sales script.