07Japanese food · Case study
Atariya.
A Japanese supermarket, sushi bar and wholesale business that needed digital channels as coherent as the brand on the high street.
Shops, sushi, wholesale — one brand
Retail & wholesale
01The brief
Three businesses, one reputation.
Retail, hospitality and wholesale pull different audiences. If the site muddles them, wholesale buyers bounce and shoppers cannot find opening hours or online order paths.
Atariya needed structure that respects each channel while keeping one brand system.
02Our approach
Segment the journeys. Share the brand.
Navigation and landing patterns separate shops, restaurants and wholesale without fracturing visual identity.
Commerce and content were engineered for real catalogue depth — fresh fish, grocery and wholesale lists do not forgive slow pages or broken filters.
03The delivered site
Live today.
Captured from atariya.co.uk — the site as it runs for real users, on desktop and on a phone.
04Outcomes
What good looked like.
Channel clarity.
Visitors land in the right lane — shop, dine or wholesale — quickly.
Brand continuity.
One Atariya voice across surfaces that used to feel like separate sites.
Operational fit.
Digital flows that match how the business actually sells day to day.
Next step