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37Logistics · Case study

Route Planner Pro.

Planning dashboard for route sequencing, ETAs, and exception handling. We delivered the operations dashboard as a live conversion surface for route efficiency.

  • Logistics
  • Operations dashboard
  • Route efficiency
Start a projectAll work

01The delivered site

Delivered layout.

The layout we shipped for this project — desktop first, with a phone view where we have one.

The Route Planner Pro website on desktop

02The brief

The work lived in too many tools.

What we were hired to fix

Route Planner Pro needed a operations dashboard that did one commercial job: route efficiency. Planning dashboard for route sequencing, ETAs, and exception handling.

The constraint was not “more pages”. It was a logistics audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.

We shipped a finished operations dashboard — copy, layout and conversion path — so the team could run route efficiency from a URL they own.

03What we delivered

One surface for the shift in front of them.

We built Route Planner Pro as delivered work, not a concept. Structure, proof and the route efficiency path were designed together, then implemented as a maintainable front end.

Every block on the page has a job: explain the offer, show evidence, and move a real person to route efficiency. If it did not do that, it did not ship.

  1. 01

    Map the live workflow.

    Pick, pack, route, count or onboard — we start from the job on the floor, not a module catalogue.

  2. 02

    Build the board they stare at.

    Status, exceptions and the next action on one screen. Colour is for flags, not decoration.

  3. 03

    Connect the handoff.

    Warehouse, drivers, suppliers and desk staff see the same job, not three versions of the truth.

  4. 04

    Ship a module they can extend.

    New locations, routes or job types slot in without replacing the desk they already learned.

04Outcomes

What good looked like.

A conversion path that is obvious.

Visitors can complete route efficiency without a sitemap. The action sits where the offer is.

A site that looks like the business.

Route Planner Pro reads as a logistics operations dashboard — not a reused template with the logo swapped.

A build they can keep running.

The same structure takes a new offer, SKU or workflow without starting again.

—More work

From the archive.

All work →

Next step

ERP value shows up when the system reflects reality on the floor, not theory on a slide.

A short call with the person who would run it — not a sales script.

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