Skip to content

12Trade · Case study

Greenfield Buyer Guide.

PDF lead magnet with a form and a cover people can recognise. We delivered the landing page as a live conversion surface for lead magnet downloads.

  • Trade
  • Landing page
  • Lead magnet downloads
Start a projectAll work

01The delivered site

Delivered layout.

The layout we shipped for this project — desktop first, with a phone view where we have one.

The Greenfield Buyer Guide website on desktop

02The brief

A campaign needed a URL, not a twelve-page site.

What we were hired to fix

Greenfield Buyer Guide needed a landing page that did one commercial job: lead magnet downloads. PDF lead magnet with a form and a cover people can recognise.

The constraint was not “more pages”. It was a trade audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.

We shipped a finished landing page — copy, layout and conversion path — so the team could run lead magnet downloads from a URL they own.

03What we delivered

One page, one action, shipped.

We built Greenfield Buyer Guide as delivered work, not a concept. Structure, proof and the lead magnet downloads path were designed together, then implemented as a maintainable front end.

Every block on the page has a job: explain the offer, show evidence, and move a real person to lead magnet downloads. If it did not do that, it did not ship.

  1. 01

    Lock the offer.

    We wrote the page around one job — date, prize, wait-list or download — and cut everything that did not serve it.

  2. 02

    Proof above the form.

    Stats, rules, specs or social proof sit next to the ask so the visitor does not have to hunt.

  3. 03

    Build the conversion block.

    Name, contact, the one qualifier that matters, and a button that says the action in plain English.

  4. 04

    Launch and smoke-test.

    We shipped the live URL, checked the mailbox, and confirmed the page holds on a phone before any spend.

04Outcomes

What good looked like.

A conversion path that is obvious.

Visitors can complete lead magnet downloads without a sitemap. The action sits where the offer is.

A site that looks like the business.

Greenfield Buyer Guide reads as a trade landing page — not a reused template with the logo swapped.

A build they can keep running.

The same structure takes a new offer, SKU or workflow without starting again.

—More work

From the archive.

All work →

Next step

Single-page builds work when every section earns its place and every click has a job.

A short call with the person who would run it — not a sales script.

All workTalk To Us