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28Retail · Case study

Bloom & Co.

Consumer retail shop — collections, product grid, and a smooth checkout path. We delivered the ecommerce shop as a live conversion surface for online sales.

  • Retail
  • Ecommerce shop
  • Online sales
Start a projectAll work

01The delivered site

Delivered layout.

The layout we shipped for this project — desktop first, with a phone view where we have one.

The Bloom & Co website on desktop

02The brief

Traffic arrived. Buying still felt like work.

What we were hired to fix

Bloom & Co needed a ecommerce shop that did one commercial job: online sales. Consumer retail shop — collections, product grid, and a smooth checkout path.

The constraint was not “more pages”. It was a retail audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.

We shipped a finished ecommerce shop — copy, layout and conversion path — so the team could run online sales from a URL they own.

03What we delivered

Find, compare, buy — then repeat.

We built Bloom & Co as delivered work, not a concept. Structure, proof and the online sales path were designed together, then implemented as a maintainable front end.

Every block on the page has a job: explain the offer, show evidence, and move a real person to online sales. If it did not do that, it did not ship.

  1. 01

    Structure the catalogue.

    Categories, SKUs and collections match how the buyer already shops — trade, wholesale or consumer.

  2. 02

    Make the product honest.

    Photos, prices, case sizes and stock cues on the card. No mystery between listing and basket.

  3. 03

    Shorten the checkout.

    Account, guest or reorder paths with fewer blockers between intent and paid order.

  4. 04

    Ready for the next range.

    Promos, vendors and repeat orders sit on the same rails so growth does not mean a rebuild.

04Outcomes

What good looked like.

A conversion path that is obvious.

Visitors can complete online sales without a sitemap. The action sits where the offer is.

A site that looks like the business.

Bloom & Co reads as a retail ecommerce shop — not a reused template with the logo swapped.

A build they can keep running.

The same structure takes a new offer, SKU or workflow without starting again.

—More work

From the archive.

All work →

Next step

Good ecommerce feels predictable: find, compare, buy, repeat.

A short call with the person who would run it — not a sales script.

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