Brochure website
Riverside Window Cleaning
OutcomeLocal quote requests
TypeSmall website
Learn more
04Dental corporate · Case study
Dentex.
A dental group site that had to speak to clinicians, practice teams and prospective partners — scale without sounding like a faceless corporate.
- Dental corporate
- Services website
- Group narrative, practice clarity
01The delivered site
Delivered layout.
The layout we shipped for this project — desktop first, with a phone view where we have one.
02The brief
Group dentistry is mistrusted when the story is vague.
What we were hired to fix
Principals and clinicians want clinical freedom, culture and proof — not buzzwords. A dental corporate site that only sells “scale” loses the people it needs to attract.
Dentex needed a group story that still left room for the practices. The work ran across eighteen named brands — hosting, security, design, graphics, social, prototypes, print — not a rebuilt website every time.
03What we delivered
People first. Structure second.
Messaging and layout put clinicians, patients and partnership journeys in the foreground, with clear paths for joining, careers and group story.
Each practice kept its own name and mark. We kept the visual language calm and clinical — trustworthy, not flashy — so content teams could add practices without a redesign.
- 01
Split the audience.
Parents, patients, trade buyers or partners each get a door. One homepage does not try to be all of them.
- 02
Price the work in public.
Tiers, sessions and fixed jobs with GBP on the card — so the quote form is a confirmation, not a first contact.
- 03
Wire the decision to a booking.
Slots, discovery calls or quote forms sit next to the offer, not three clicks later in a buried contact page.
- 04
Leave room to add services.
New packages slot into the same grid without a redesign when the firm grows.
04Outcomes
What good looked like.
Credible group story.
Mission and model explained without drowning in corporate filler.
Partner journeys.
Clear routes for practices exploring the community and for people exploring careers.
Scalable publishing.
A foundation that can absorb new practices and campaigns without redesign chaos.
05Practices
Different work on each.
On these eighteen practices the job was never the same twice — hosting, security, performance, marks, design, graphics, UI, social, prototypes, multi-site WordPress, print and ads, and at Windsor film and photography on the floor — not a full website every time.
Next step
Healthcare groups earn trust when the website sounds like the people who deliver care.
A short call with the person who would run it — not a sales script.