Healthcare group
Dentex
OutcomeGroup narrative, practice clarity
TypeServices website
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17Community · Case study
St Mary's Parish.
Parish site — services, hall hire, news, and contact without a CMS maze. We delivered the small website as a live conversion surface for event awareness.
- Community
- Small website
- Event awareness
01The delivered site
Delivered layout.
The layout we shipped for this project — desktop first, with a phone view where we have one.
02The brief
The business looked credible offline, not online.
What we were hired to fix
St Mary's Parish needed a small website that did one commercial job: event awareness. Parish site — services, hall hire, news, and contact without a CMS maze.
The constraint was not “more pages”. It was a community audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.
We shipped a finished small website — copy, layout and conversion path — so the team could run event awareness from a URL they own.
03What we delivered
A compact site people can actually use.
We built St Mary's Parish as delivered work, not a concept. Structure, proof and the event awareness path were designed together, then implemented as a maintainable front end.
Every block on the page has a job: explain the offer, show evidence, and move a real person to event awareness. If it did not do that, it did not ship.
- 01
Map the pages that earn their keep.
Home, services, proof, contact — no CMS maze. Each page has a job and a way back to an enquiry.
- 02
Local trust on the surface.
Areas served, reviews, prices where they help, and photography that matches the trade.
- 03
Put the call path in the header.
Phone, quote and visit CTAs stay visible. The site is a receptionist, not a brochure rack.
- 04
Hand over something they can keep.
Copy and images sit where a busy owner can update them without a rebuild every quarter.
04Outcomes
What good looked like.
A conversion path that is obvious.
Visitors can complete event awareness without a sitemap. The action sits where the offer is.
A site that looks like the business.
St Mary's Parish reads as a community small website — not a reused template with the logo swapped.
A build they can keep running.
The same structure takes a new offer, SKU or workflow without starting again.
Next step
A small site should be clear, current and conversion-ready from day one.
A short call with the person who would run it — not a sales script.