Trade commerce
JDPipes
OutcomeTrade catalogue that scales
TypeEcommerce
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33Warehouse · Case study
Northline Ops.
Warehouse dashboard — live stock levels, low-stock alerts, and location lookup. We delivered the operations dashboard as a live conversion surface for stock visibility.
- Warehouse
- Operations dashboard
- Stock visibility
01The delivered site
Delivered layout.
The layout we shipped for this project — desktop first, with a phone view where we have one.
02The brief
The work lived in too many tools.
What we were hired to fix
Northline Ops needed a operations dashboard that did one commercial job: stock visibility. Warehouse dashboard — live stock levels, low-stock alerts, and location lookup.
The constraint was not “more pages”. It was a warehouse audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.
We shipped a finished operations dashboard — copy, layout and conversion path — so the team could run stock visibility from a URL they own.
03What we delivered
One surface for the shift in front of them.
We built Northline Ops as delivered work, not a concept. Structure, proof and the stock visibility path were designed together, then implemented as a maintainable front end.
Every block on the page has a job: explain the offer, show evidence, and move a real person to stock visibility. If it did not do that, it did not ship.
- 01
Map the live workflow.
Pick, pack, route, count or onboard — we start from the job on the floor, not a module catalogue.
- 02
Build the board they stare at.
Status, exceptions and the next action on one screen. Colour is for flags, not decoration.
- 03
Connect the handoff.
Warehouse, drivers, suppliers and desk staff see the same job, not three versions of the truth.
- 04
Ship a module they can extend.
New locations, routes or job types slot in without replacing the desk they already learned.
04Outcomes
What good looked like.
A conversion path that is obvious.
Visitors can complete stock visibility without a sitemap. The action sits where the offer is.
A site that looks like the business.
Northline Ops reads as a warehouse operations dashboard — not a reused template with the logo swapped.
A build they can keep running.
The same structure takes a new offer, SKU or workflow without starting again.
Next step
ERP value shows up when the system reflects reality on the floor, not theory on a slide.
A short call with the person who would run it — not a sales script.