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29Marketplace · Case study

Maker's Market.

Multivendor marketplace — vendor storefronts, categories, and seller onboarding. We delivered the multivendor shop as a live conversion surface for vendor applications.

  • Marketplace
  • Multivendor shop
  • Vendor applications

01The delivered site

Delivered layout.

The layout we shipped for this project — desktop first, with a phone view where we have one.

The Maker's Market website on desktop

02The brief

Traffic arrived. Buying still felt like work.

What we were hired to fix

Maker's Market needed a multivendor shop that did one commercial job: vendor applications. Multivendor marketplace — vendor storefronts, categories, and seller onboarding.

The constraint was not “more pages”. It was a marketplace audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.

We shipped a finished multivendor shop — copy, layout and conversion path — so the team could run vendor applications from a URL they own.

03What we delivered

Find, compare, buy — then repeat.

We built Maker's Market as delivered work, not a concept. Structure, proof and the vendor applications path were designed together, then implemented as a maintainable front end.

Every block on the page has a job: explain the offer, show evidence, and move a real person to vendor applications. If it did not do that, it did not ship.

  1. 01

    Structure the catalogue.

    Categories, SKUs and collections match how the buyer already shops — trade, wholesale or consumer.

  2. 02

    Make the product honest.

    Photos, prices, case sizes and stock cues on the card. No mystery between listing and basket.

  3. 03

    Shorten the checkout.

    Account, guest or reorder paths with fewer blockers between intent and paid order.

  4. 04

    Ready for the next range.

    Promos, vendors and repeat orders sit on the same rails so growth does not mean a rebuild.

04Outcomes

What good looked like.

A conversion path that is obvious.

Visitors can complete vendor applications without a sitemap. The action sits where the offer is.

A site that looks like the business.

Maker's Market reads as a marketplace multivendor shop — not a reused template with the logo swapped.

A build they can keep running.

The same structure takes a new offer, SKU or workflow without starting again.

Next step

Good ecommerce feels predictable: find, compare, buy, repeat.

A short call with the person who would run it — not a sales script.