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Willow Dental
OutcomeNew patient enquiries
TypeSmall website
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34Logistics · Case study
Dispatch Hub.
Order dispatch board — pick lists, carrier labels, and status at a glance. We delivered the operations dashboard as a live conversion surface for faster dispatch.
- Logistics
- Operations dashboard
- Faster dispatch
01The delivered site
Delivered layout.
The layout we shipped for this project — desktop first, with a phone view where we have one.
02The brief
The work lived in too many tools.
What we were hired to fix
Dispatch Hub needed a operations dashboard that did one commercial job: faster dispatch. Order dispatch board — pick lists, carrier labels, and status at a glance.
The constraint was not “more pages”. It was a logistics audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.
We shipped a finished operations dashboard — copy, layout and conversion path — so the team could run faster dispatch from a URL they own.
03What we delivered
One surface for the shift in front of them.
We built Dispatch Hub as delivered work, not a concept. Structure, proof and the faster dispatch path were designed together, then implemented as a maintainable front end.
Every block on the page has a job: explain the offer, show evidence, and move a real person to faster dispatch. If it did not do that, it did not ship.
- 01
Map the live workflow.
Pick, pack, route, count or onboard — we start from the job on the floor, not a module catalogue.
- 02
Build the board they stare at.
Status, exceptions and the next action on one screen. Colour is for flags, not decoration.
- 03
Connect the handoff.
Warehouse, drivers, suppliers and desk staff see the same job, not three versions of the truth.
- 04
Ship a module they can extend.
New locations, routes or job types slot in without replacing the desk they already learned.
04Outcomes
What good looked like.
A conversion path that is obvious.
Visitors can complete faster dispatch without a sitemap. The action sits where the offer is.
A site that looks like the business.
Dispatch Hub reads as a logistics operations dashboard — not a reused template with the logo swapped.
A build they can keep running.
The same structure takes a new offer, SKU or workflow without starting again.
Next step
ERP value shows up when the system reflects reality on the floor, not theory on a slide.
A short call with the person who would run it — not a sales script.