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15Trade · Case study

Calder Plumbing.

Local trade site — services, areas covered, reviews, and a clear call path. We delivered the small website as a live conversion surface for phone-led enquiries.

  • Trade
  • Small website
  • Phone-led enquiries
Start a projectAll work

01The delivered site

Delivered layout.

The layout we shipped for this project — desktop first, with a phone view where we have one.

The Calder Plumbing website on desktop

02The brief

The business looked credible offline, not online.

What we were hired to fix

Calder Plumbing needed a small website that did one commercial job: phone-led enquiries. Local trade site — services, areas covered, reviews, and a clear call path.

The constraint was not “more pages”. It was a trade audience who would leave if the next step was vague. We treated that as the brief, not a later optimisation.

We shipped a finished small website — copy, layout and conversion path — so the team could run phone-led enquiries from a URL they own.

03What we delivered

A compact site people can actually use.

We built Calder Plumbing as delivered work, not a concept. Structure, proof and the phone-led enquiries path were designed together, then implemented as a maintainable front end.

Every block on the page has a job: explain the offer, show evidence, and move a real person to phone-led enquiries. If it did not do that, it did not ship.

  1. 01

    Map the pages that earn their keep.

    Home, services, proof, contact — no CMS maze. Each page has a job and a way back to an enquiry.

  2. 02

    Local trust on the surface.

    Areas served, reviews, prices where they help, and photography that matches the trade.

  3. 03

    Put the call path in the header.

    Phone, quote and visit CTAs stay visible. The site is a receptionist, not a brochure rack.

  4. 04

    Hand over something they can keep.

    Copy and images sit where a busy owner can update them without a rebuild every quarter.

04Outcomes

What good looked like.

A conversion path that is obvious.

Visitors can complete phone-led enquiries without a sitemap. The action sits where the offer is.

A site that looks like the business.

Calder Plumbing reads as a trade small website — not a reused template with the logo swapped.

A build they can keep running.

The same structure takes a new offer, SKU or workflow without starting again.

—More work

From the archive.

All work →

Next step

A small site should be clear, current and conversion-ready from day one.

A short call with the person who would run it — not a sales script.

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